How we create

Strategy consulting

Our MCM/digital strategy and management consulting experts leverage a ‘real-life know-how’ to help define your strategy.

  • MCM Brand planning

    Let us help position your brand and engage with your audiences in a seamless way in light of evidence based on day to day interactions with millions of registered, verified HCPs.

  • MCM/Digital Capabilities

    With a clear blueprint of your digital and MCM capabilities and a roadmap for success, we create strategies that work.

  • Commercial Models

    We help you innovate and transform, with an emphasis on designing new digital products and solutions.

Multichannel Engagement Solutions

We carry out all aspects of our integrated campaigns to ensure the optimal balance of information and the achievement of your goals.

  • Content & Design

    Medical, copywriting, creative and UX experts produce programmes based on best practices in content structuring and digital communications. Digital native content and creative services are an integrated element of everything we do, reducing the need to manage multiple vendors.

  • Multichannel programs

    From global development to local implementation, we plan, create, execute and adapt scalable solutions to best meet your goals. We analyse all potential channels in order to take advantage of the most effective means to get HCPs to see and act upon your key messages.

  • Reach

    We have a deep understanding of the wants, needs, questions and concerns of over four million healthcare professionals in 91 countries. By knowing what they read, what they search for, and what their priorities are, we can create programmes that work and guarantee specific levels of engagement.

  • Analytics

    Cross-campaign reporting measures the combined impact with comprehensive analytics on reach, engagement impacts and sales lift (for promotional programs).

Different kinds
of programs

Multichannel strategy & planning

Older products reaching end of life cycle

Pre-launch market prep

Launch campaigns

Dealing with generic competition

Increasing share of voice

Adding a promotional tone to medical or educational content

Balancing promotional and educational content

Promotional campaigns in 8 EU markets and Canada

What products
we offer

Native implementation within our HCP ecosystem
  • Unbranded or branded sponsored articles
  • Unbranded or branded sponsored questions
  • Unbranded or branded sponsored education
  • Unbranded sponsored topics
  • Unbranded or branded InRead video
  • Branded ad hoc newsletters
  • Display advertising
  • HCP platform login
Engaging via the reach of our HCP platform
  • Standalone emails
  • Self-directed eDetail aids and eMedical education
  • Mini-sites and product sites
  • Webcasts and web conferences
  • Integration with existing platforms